Many golf courses are struggling in this new day of golf in finding where they fit in their local market. Looking at daily fee golf courses, there was a time when you had basically four different groups of courses. You had what people would call “Low-end”, “Middle Tier”, “High-end” and “Resort”.
The courses were put into the different categories for the most part by the cost to play the course which was usually a direct reflection of the cost to play first and foremost which was supported by the type of service, experience and the golf course conditions golfers expected from that course. As the over supply of golf hit the industry it found many of the upper tier courses having to lower the rate to be able to retain some level of play.
As this pricing “plague” started to work its way through the markets the courses that were providing more in the form of course conditions and experience started to realize they were going to have to make a decision. They were going to have to decide to either maintain the more favorable playing conditions and experience or lessen both to offset the new lower price point for golf that they had to implement to be able to sustain the lower price for golf that made sense economically.
There is a direct correlation between how much a course charges for a round of golf and what type of experience and course conditions a golfer can expect at that club. The more the cost of a round of golf is the better the experience and course conditions they can and do expect. There are always exceptions to this principal, but they are just that, exceptions, not the rule. This same philosophy can be applied to the other categories of golf such as Private Clubs, Semi-Private Clubs and Municipal Clubs.
The question to ask yourself “is my club positioned properly in its competitive market for the price of golf and the conditions and golfing experience?” Your club could be positioned just where it needs to be. It could also be positioned in that your pricing is too low to be able to support the conditions and experience or it could be just the opposite in which it costs too much for the conditions and experience you are offering.
If you know your club is positioned perfectly that is great for you. However, if you are not sure or think you are not positioned properly, contact us at Cypress Golf Management. We have the expertise and experience to provide you with the proper solution for your golf operation. If you would like any information on this type of analysis, or any other service that would allow your operation to run more efficiently or effectively please fill out the form below. We would love the opportunity to chat with you about how you can become more successful.